Practically 65,000 music cassettes have been bought within the UK within the first six months of 2020, in keeping with the Official Charts Firm.
The agency says that is double the cassette gross sales determine recorded throughout the identical interval in 2019 – and greater than your complete yr’s gross sales from 2018.
Girl Gaga has bought 12,000 cassettes of her newest studio album Chromatica since its launch in Could 2020.
The typical cassette retails for about £10 ($13), in contrast with £15 for vinyl.
A triple-cassette version of Chromatica is at the moment on sale for £23.99 ($30) on-line.
Australian band 5 Seconds of Summer time shifted 12,000 cassette variations of its newest album Calm inside the first week of launch. It provides 5 completely different variations of the product.
There’s additionally a variety of tape gamers obtainable, together with private stereos – however the format is extra more likely to be bought as merchandise than to play, consultants say.
The gross sales figures nonetheless pale into comparability with the most important streamed hit of 2019 – Lewis Capaldi’s Somebody You Liked was streamed 228 million instances.
Gennaro Castaldo from the BPI (British Phonographic Trade) stated cassette gross sales represented a “tiny fraction” of UK music gross sales general regardless of predictions that the determine may cross 100,000 this yr, for the primary time since 2003.
“Alongside core followers, youthful customers at the moment are shopping for into their collectible enchantment – as they’ve finished with vinyl – and the extra they do that, the larger the demand for labels and artists to cater to,” he stated.
Music analyst Mark Mulligan from Midia Analysis stated that the cassette was unlikely to ever come near vinyl by way of reputation.
“Cassettes have all the time been an inferior product by way of audio high quality,” he stated.
“The factor [cassettes and vinyl] have in frequent is that they’re memorabilia. It is virtually like a gaping gap within the trendy music enterprise. Quite than sitting on show in your cabinets, your music sits ephemerally in a cloud someplace.
Nations like Japan, Korea and China cater extra for music followers by way of the merchandise they supplied, he added.
“TenCent [the Chinese tech giant] makes many a number of instances extra income from its music merchandise than from its streaming,” he stated.