The vacation season will carry 40 new films however the ones with LGBTQ storylines are making headlines proper now. Producers say they’re in “energetic negotiations” and that “extra particulars” are on the way in which.
The announcement got here days after the channel was bombarded with on-line criticism for teasing a slate of recent Christmas films that appeared to lack LGBTQ inclusion.
Hallmark responded to pissed off viewers by assuring them that new content material will replicate their calls for for higher LGBTQ illustration.
George Zaralidis, vice chairman of community publicity for Crown Media Household, Hallmark’s dad or mum firm, issued an emailed assertion to make clear the intentions for the upcoming releases. He recognized variety and inclusion as “prime precedence.”
“We stay up for making some thrilling programming bulletins within the coming months, together with bulletins about initiatives that includes LGBTQ storylines, characters, and actors,” he mentioned within the assertion.
Zaralidis added that Crown Media is “dedicated to making a Hallmark expertise the place everybody feels welcome.”
LGBTQ audiences have lengthy been urging Hallmark to undertake variety and inclusion initiatives. The truth is, the channel sparked heavy backlash from viewers in December for pulling 4 commercials that includes same-sex weddings.
The Hallmark Channel apologized and reversed the choice. President and CEO Mike Perry got here ahead saying it was “the flawed resolution” in a press release on the time.
“Our mission is rooted in serving to all individuals join, rejoice traditions, and be impressed to seize significant moments of their lives. Something that detracts for this objective shouldn’t be who we’re.”
Hallmark payments itself because the “nation’s main vacation spot for high quality household leisure.”